Analytics & Intelligence

Know exactly what happens on your site — as it happens

Stop guessing. Watch visitors arrive, chat, and convert live — then read every conversation's sentiment, intent, and outcome, and trace each lead back to the channel that produced it.

Analytics Dashboard Live

Visitors

1,284

+12.4%

Chats

342

+8.1%

Leads

87

+21.7%

Visitor activity

MonTueWedThuFriSatSun

Top referrer

Google Search (organic)

Top page

/pricing

Real-time

Live metrics, not yesterday's numbers

Watch the dashboard update the moment a visitor arrives, opens the chat, or becomes a lead.

Real-time monitoring

Active visitors, live chat sessions, and instant lead alerts — updated the moment they happen.

Custom alert rules

Get notified on traffic spikes, new qualified leads, or sentiment dips — your rules, your channels.

Flexible time periods

Compare 7, 30, 90 days or 12 months across pageviews, visitors, chats, and leads.

CSV export

Export every metric and lead to CSV for your own analysis and reporting.

Conversation Intelligence

Understand every conversation. Automatically.

Every chat is analyzed for sentiment, topic, intent, and outcome — so you know what visitors really want and whether they are satisfied.

Sentiment analysis

Every message and conversation is scored positive, neutral, or negative. Track sentiment trends over time to catch unhappy visitors before they leave.

Topic & intent detection

Conversations are automatically categorised by topic (pricing, support, product questions) and intent — so you know what is driving people to engage.

Resolution tracking

We label each conversation’s outcome — lead captured, meeting booked, handoff to agent, self-service, or abandoned — so you see what actually works.

Predicted CSAT

A predicted satisfaction score (1–5) for every conversation — surfaced before a visitor even responds to a survey. Prioritise follow-ups that need attention.

Flow visualisation

See conversation flow as an interactive diagram — where visitors enter, where they drop off, and where they convert. Spot bottlenecks in your bot’s logic.

Message-level insights

Dive into any single conversation and see sentiment and topics at the individual message level — not just the big picture.

Attribution & Visitor Intelligence

Know exactly where your leads come from

Two capabilities that turn raw traffic into clear, actionable answers about what is working in your marketing.

Multi-touch attribution

Choose from five attribution models to fairly credit the channels that drive conversions.

  • 5 attribution models — first-touch, last-touch, linear, time-decay, position-based
  • Channel performance — see which channels bring touchpoints, conversions, and revenue
  • Assisted conversions — channels that help close a deal without the final touch
  • Full conversion paths — the complete multi-touch journey of every converted visitor

Visitor intelligence

Recognise and profile every visitor — no cookies required — and follow their entire journey.

  • Fingerprint identity — recognise returning visitors across sessions without cookies
  • Device & browser — know exactly what devices and platforms your audience uses
  • Referrer classification — organic, direct, paid, social, email, or referral at a glance
  • Session timeline — pageviews, scroll depth, time on page for each session
Weekly Report

Exporting to

you@company.com

PDF + CSV

Schedule

Weekly · Mon 9:00

Type

Executive summary

Channels

Email · Slack · Webhook

Last sent

2 days ago

Last report generated and delivered to 3 channels successfully.

Report Builder Ultimate plan

Reports that write themselves. Delivered to your inbox.

Build a report once, choose how often it runs, and Botawk sends polished PDF and CSV summaries to you, your team, or your clients automatically.

Five report types

Executive summary, traffic overview, conversation quality, attribution, or fully custom.

Flexible schedules

Daily, weekly, monthly, or a custom cron — run on your own cadence without lifting a finger.

Delivered everywhere

Send reports to email, Slack, or any webhook. White-label them for your clients on higher plans.

Check plan availability

Stop guessing.
Start measuring.

Analytics unlock from the Pro plan up. Start with a free 1-month trial and see your first real numbers today.